Why does email marketing matter to your business?
Every one of us gets them…emails. That is exactly why email marketing is to crucially important to your business. It gives you the power to reach people in a place they go to every day – their email inbox. Here are a few reasons why an effective email marketing campaign can be beneficial to you.
1. Data speaks
Let’s use a visual. Imagine a cup full of rice. Every one of those individual grains is an email sent today. Let’s compare that to social media platforms. Facebook would be ten grains and Twitter, four. There are an estimated 2.9 billion emails sent daily. Email marketing is an essential part of any online campaign and puts your business in front of every one on your email list with little effort.
2. Email marketing reaches your target audience
Email marketing is an essential part of any online campaign and puts your business in front of every one on your email list with little effort. Traditional advertising assumes if you reach out to thousands of people you may receive a few responses. Email marketing is much more effective because you are sending out targeted messages to the correct audience based upon their interests, needs and location.
3. Email marketing is an almost guaranteed sales booster
When you have an email list of an audience of consumers who are interested in receiving updates on your business, the calls will surely come in. Email is the easiest way to reach people and can be done at any time.
4. Email marketing allows for a personal touch
Email marketing allows you to give your campaign a personal touch. It can be tailored specifically to how you want to represent your business. It also allows you to send a more personal message out to your targeted audience to generate excitement and buzz about your product and services.
5. Email marketing is cost effective
Compared to traditional methods of advertising. On average an email campaign conducted by your digital marketing consultant will cost less than 10% of what traditional direct marketing costs. The costs are low and, run effectively, you will reach a much larger target audience.