Search Engine Optimization

Search Engine Optimization or SEO, is a strategy of optimizing your website to improve search engine rankings so it can rank higher than the websites of your competitors.

Google wants the best experience for its users and displays links to pages it considers interesting, relevant and authoritative. Google rewards those websites that have done their due diligence to be the best in their field for a particular keyword or key phrase with higher rankings on keyword search results.

Does your website provide the best experience for the Google’s users?

Why do you need SEO?

You may have heard the phrase SEO or search engine optimization and you probably have some pretty big questions about it. Why do you need it? Will it really help your business? How much will it cost? The following list will answer these questions and more.

1. SEO is NOT a cost… it is an investment

This investment has a high return as well. If you can power your website to a page one Google ranking you have hit gold. Most web searches are completed by clicking on one of the search results on the first page of returns. If you are there this means traffic to your website your competitors are not getting.

2. SEO makes your website a sales machine

Think about it. Your website is an online store front sitting there 7 days a week, 24 hours a day. The lights are always on there and it is always welcoming your next potential client. On the crowded street of the world wide web you want the spotlight shining on your website. SEO makes that happen.

3. SEO puts your website back in your hands

Do you walk through the grocery store and randomly throw items into your cart without shopping list? Of course not! When you throw text on a webpage with no direction you don’t have a serious content strategy. If you do not have your tags, meta descriptions and use the correct keywords you are operating with no sense of direction. Without SEO, your content is nothing more than random text. If all your potential clients are reading is random text you are leaving money on the table. SEO puts the power of your website back into your hands.

4. SEO helps people find your website

You have set a website up to be a point of contact with people online. What if they can’t find it? If that’s the case than your investment in your website is pointless. SEO plays an invaluable role in directing potential clients to your website and in turn generates sales leads and attracts new clients.

5. SEO builds your brand

The key to business today is branding. You spend a lot of time throwing a lot at your customers hoping they remember you when it’s time for the next purchase. When more people visit your website, get familiar with what you offer, and order from you, those people are more likely to return and tell their friends and family about you as well. SEO is the best way to get the ball rolling by opening the flood gates to web traffic gaining you customers and keeping them there.